Over the last couple of weeks the public has been treated to the sight of various worthies grinning to the cameras as they collect awards on behalf of their organisations, ranging from the BOI to the Chamber of Commerce.
Now, the hottest gossip in Colombo the latest to be bestowed with the honour is none other than the LTTE.
In the category of Currently-Operating-Terrorist-Group he is a clear winner, other contenders such as Karuna's TMVP not even in the running and therefore quite deserves it. In fact he insists on it. We are reliably told that he has made an offer to Superbrands that they simply could not refuse and they are packing off a team to Kilinochichi post-haste.
The best news is that unlike the organisations in the South that had to cough up a few millions for the privilege of being included amongst the Superbrands the LTTE will only pay the princely sum of one bottle of palmyrah toddy for identical service.
Hows that for marketing savvy?
"Its the sheer power of the brand itself that we have leveraged to get the discount", explained VP, the spokesman for the group "which proves that it really does have marketable value".