Wednesday, October 17, 2012

Curtting down the number of radio stations?

I heard that the radio frequencies are to be reassigned from the 1st of November. This is going to affect the brand value of the stations and possibly disrupt its audience, at least for a while. Not a major issue but one needs to understand the motives behind this.

The statement that "a radio station with three or four frequencies meant for different parts of the country may be given a single frequency with countrywide coverage." has certain implications. Will it result in fewer stations?

The purchase of the Sunday Leader leaves the Sunday Times/Mirror group as the main 'independent' source of information in the print media. The rules imposed on television advertising has had a debilitating impact on television. Are the radio stations next on the list?   

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